Specialized Physical Therapy Partnership

History – Who we are, what we are, when we started

  • Practicing in orthopedic outpatient setting for 17 years in Fair Lawn, NJ
  • Specialized PT established in 2016
  • Currently 3 FT physical therapists
  • Have grown revenue 10%+ year over year
  • Have managed to grow practice despite one of the most densely saturated markets in US – 15 clinics in Fair Lawn with population of 34,000 (optimal is 1 clinic/10,000 residents)
  • 3 primary verticals: Traditional Physical Therapy, Neubie/Neufit (Cash based), Pelvic Floor
  • Family friendly oriented environment; 85% of patients referred via word-of-mouth
  • ALWAYS patients over profits; 2 patients/hour treatment
  • We are not a bank – we’re physical therapists looking to help other physical therapists who were in our shoes ready to go out on their own

Looking at partnering with startup

  • Looking at investing between $50,000 – $100,000 for small negotiable equity share
  • Assist in all aspects of business operations
  • 5 year buyout plan with additional 5 year options

Assisting with buildout and initial physical startup

  • Site planning
  • Architectural renderings: interior design and architectural clinical plans by medical based professionals
  • Demographic research
  • Equipment & large capital expenditure advice
  • Lease negotiation

Providing mentorship

  • Quarterly onsite visits
  • Weekly phone/Zoom check-in
  • Availability to Dan & Michael for quick questions, phone calls, etc
  • MEG Academy training

Assisting with

  • Insurance credentialing: Performed in accordance with MEG
  • Compliance and Ethics: Performed in accordance with Daniel Hirsch
  • Billing Operations: Performed in accordance with MEG
  • Employee Hiring & Management: Proper hiring technniques, employee reviews


  • Internal Marketing: email blasts, review template forms, success stories, patient reviews, patient referrals, welcome gas (t-shirt, welcome folders), patient satisfaction, contests
  • External Marketing: SEO, SEM, Postcards, Bulletins, Doctor/Social visits, Seminars, Events, Races/Runs/Fairs, General sponsorship, Newspaper Ads

Website development

  • Page structure, Schema, design schemes
  • Google analytics, Google search console, Google insights, Facebook Pixel
  • Backlinks
  • Keyword research & competitive analysis

We strive and hope for the utmost success – the more successful you are, the more successful we all are.

Daniel, Michael